My product represents a couple of particular social groups, in my product there are two parents and four teenagers. The parents are white, middle class, middle aged, have a boy and a girl, dressed as expected by a middle class parents and stereotypically are stable but in our product we subvert the stereotype and make the parents extremely unstable. The teenagers follow their stereotypes, both guys are aged 17-18 and both girls are aged 13-15, all white. Dressed in typical school wear, we wanted to give of the impression that they were getting ready for school.
Here is a picture from our shoot of the dad (on the left his son and daughter):
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